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Day 1: Abandoned Cart
Remind visitors that they've left something great behind in their cart.
Create with Hoppy Copy:
Consider:
- A special offer or discount
- Address customer customers preventing purchase (i.e. shipping cost, warranty, return policy)
- Social proof (reviews, awards, testimonials)
- FAQs
- Contact info for questions
Day 3: Product Benefits
Provide detailed education about the primary benefits of your abandoned product.
Create with Hoppy Copy:
Consider:
- Emphasize your product’s main benefits in detail (consider video and imagery)
- Showcase hidden benefits recipients may not be aware of
- Relevant or timely data/statistics illustrating your product’s benefits
- Links to educational blog content, or FAQ
Day 7: Discount
Offer an incentive to act now.
Create with Hoppy Copy:
Consider:
- Offer limited time or limited quantity incentive (discount, deal, free gift)
- Address potential concerns holding them back (cost, shipping, fears)
- Provide a clear CTA
- Links to educational blog content, or FAQ
- Contact info for questions
Day 9: Social Proof
Use customer stories, testimonials, press quotes, and other forms of social proof to build confidence that your product will solve your customers’ problem.
Create with Hoppy Copy:
Consider:
- A case study, story, or anecdote about how someone’s problem was solved using your product
- Media, Celebrity, or Customer Testimonials
- Awards
- Reviews
- Social media likes / followers / engagement
Day: 11 - Last Chance
Remind customers who haven’t taken action yet.
Create with Hoppy Copy:
Consider:
- Restate product’s main benefit
- Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
- Contact info for questions
- Social proof
