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Emails in this sequence
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Request Feedback & Reviews: Email Sequence Guide

Maximize requests to your customers with this simple 3 email sequence, be it a survey, review or any other request.

E-commerce
SaaS
Services
Current customers

Day 1: Request Feedback

Request feedback, completion of a survey, reviews, or testimonials from your customers.

Create with Hoppy Copy:

[[ tool: multipurpose_email_v3 | Multipurpose Email > ]]

Consider:

  • Be upfront and direct. Express why you want the feedback, and how important it is to you
  • Tell them how long it will take
  • Offer an incentive (cash, extended trial, free access, recognition) in exchange for feedback or reviews
  • Provide a clear CTA
  • Leave your contact info for questions

Day 4: Reminder

Remind customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3| Reminder / Follow-up Email > ]]

Consider:

  • Provide an update about your product since your last email (or explain what’s to come) and re-emphasize why their feedback is so important
  • Provide a clear CTA
  • Leave your contact info for questions

Day 7: Reminder + Incentive

Remind customers who haven’t taken action yet, while offering an incentive to act now.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3| Reminder / Follow-up Email > ]]

Consider:

  • Create urgency. Explain that this is their last chance to help out.
  • Offer an incentive (cash, extended trial, free access, recognition) and emphasize the expiry date to take action
  • Provide a clear CTA
  • Leave your contact info for questions
Post-Purchase (Thank You)

Here's a proven sequence to build your brand while encouraging customers to purchase from you again and again.

E-commerce
Services
Product Launch

Here's a classic product launch sequence that does wonders for any brand.

E-commerce
SaaS
Services
Lead Nurture (Classic)

Here's a classic lead nurture sequence to move prospects through your purchase funnel.

E-commerce
Services
SaaS
View all sequences

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