It was started because email—the one channel businesses still own—had quietly become harder, noisier, and more time-consuming than it should be.

We’ve spent years building, running, and advising real businesses. And over that time, we kept seeing the same thing:
good companies with valuable expertise struggling to stay consistent, credible, and top-of-mind simply because producing quality email content week after week is exhausting.

So we built the system we wished existed.

Built by operators, not a faceless AI company‍

Hoppy Copy is a small, senior team. No hype cycles. No “AI does everything” promises. Just a focused product designed to solve a very real problem: helping businesses communicate clearly and consistently with their audience—without burning time or lowering quality.

We’ve been working with AI systems, marketing automation, and content workflows for years—long before it was trendy to add “AI-powered” to a landing page. What we care about isn’t novelty. It’s usefulness.

Who’s behind Hoppy Copy

‍Josh Bluman, Co-founder
Josh has spent over a decade building and online businesses, with a deep focus on marketing systems, conversion optimization, and sustainable growth. He’s grown and advised multiple products to millions in revenue, always with an obsession for clarity: clearer messaging, better positioning, and systems that actually get used.

‍Andrey Marchuk, Co-founder
Andrey brings deep technical experience across software engineering, data systems, and AI-driven products. He’s spent years designing and building complex systems that need to be reliable, scalable, and practical—not experimental toys.