Send the first email soon: Try sending the initial abandoned cart email within a few hours of them leaving the checkout process. The sooner the better while their purchase intent is still high.
Offer a discount: Providing a time-limited discount code or percentage off is one of the most effective ways to incentivize them to complete their purchase.
Use urgency triggers: Phrases like "Don't miss out!" or "Only 2 left in stock" can create urgency to encourage immediate action. But use them judiciously.
Make it personalized: Segment and customize emails using their name, purchase history, browsing behavior, and cart contents to make it resonate.
Test and optimize: Try different email copy, offers, and designs to see what performs best for your audience. Refine based on open and conversion rates.