Free AI Template

Write a product launch email using AI

Launch your new product to the world with an engaging email that drives real revenue.
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As seen in the press

Too many great products have flopped because of a lousy release.

Having a solid product launch email in place is a critical step. A good product launch email should re-engage current customers, land new ones, and build your brand. Luckily, this is super easy to do with Hoppy Copy.
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🇺🇸 🇬🇧 🇮🇹 35+ languages supported

How to write a winning Product Launch Email


Tell the AI Wizard about the product or service you want to launch. Roughly describe its benefits, the offer you’d like to promote, and any other details that might encourage completing your purchase (i.e. free shipping, or free returns). Then, select your tone and click ‘Create’.


Check for grammar and filter out spam keywords using our advanced editor to ensure you land in the inbox.


Copy / Paste into your email automation service of choice, and confidently hit the send button.


Tips for a high-performing

Product Launch Email

Highlight the key benefits of the new product in the subject line and preview text. This will catch readers' attention and convey why they should care.

Create a sense of urgency and exclusivity: Use copy that creates a sense of urgency and exclusivity, such as early-bird deals or limited-time offers

Make it easy to learn more and buy with clear call-to-action buttons. Send traffic to a tailored landing page, not just the generic product page.

Segment your list and customize emails, especially for top customers or prospects. Address their specific needs/interests and tailor content accordingly.

Lastly, include contact info for questions and stay involved and communicative with your customers to be!



Apply pro copywriting formulas
to get more conversions

AIDA Formula
Attention → Interest → Desire → Action. Captivate subscribers attention and encourage action with this tried and true framework.
PAS Formula
Pain → Agitate → Solution. Persuade readers by speaking to their specific pain points. Perfect for persuasive emails.
Creative Hook
Apply creative intros to hook readers in, and keep them reading your content.
Transform your content into a creative personal story.
🤓 Plus dozens more high-converting formulas
Copy Frameworks dropdown selector inside our AI Wizard.

Turn your Product Launch Email into an entire sequence

Double your campaign performance by automatically generating an entire, structured
Product Launch Email
sequence, fully optimized to nurture your contacts from A to Z.
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Welcome Email
Educational Email
Lead Nurture Email
Engagement Email
Call to Action Email

Plus, everything else you need to become an email marketing pro

50+ email templates
Launch your product, onboard customers, send newsletters and more
Works on desktop and mobile
Take your work with you wherever you go, with our responsive web app
Editor mode
Format headings, paragraphs, lists, tweak copy and more
35+ languages supported
Reach your customers in French, Spanish, Mandarin and more.
Teams support
Invite your team and external stakeholders to collaborate on copy.
Spam checker
Filter out your email's spam keywords to ensure their deliverability
Folder/project management
Organize copy into folders so you can quickly find the ones you need.
Community access
Join our community of marketers to share ideas and get feedback.

Start writing emails effortlessly

Join 30,000+ marketers