Newsletters work—when they’re useful, well-written, and consistent.

Every day, this is what we're doing for brands at Hoppy Copy.

Below are a few newsletter formats businesses are using right now—which should give you a taste of how we can help you put great content on autopilot.

If something clicks, let’s talk.

#1 Weekly Roundup Newsletters

This newsletter style is perfect for sharing timely, valuable content in a consistent format your audience can actually use. It keeps you top of mind, and positions you as a trusted source in your nice.

Ideal for:

• Highlighting trends, research, news, and events your audience cares about
• Sharing your latest content: blog posts, videos, social media updates, and offers
• Sending useful, snackable content that builds habit and trust over time

Think of formats used by The Hustle, Morning Brew, Wealthsimple or TLDR—snackable, multi-section content that makes your brand part of someone’s daily or weekly habit.

Example: 🏠 Real Estate Roundup in Hoppy Copy

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Example: 🎯 Boutique Agency Newsletter in Hoppy Copy

Where to pull content from for automation:

• Blogs and RSS feeds industry news in your niche
• Your social posts (IG, LinkedIn, Twitter/X)
• Your YouTube or blog updates
• Community forums, Reddit, or comment trends

#2 Educational Newsletters

These position your brand as an expert and build deep long-term trust with your audience. Great for:

• Teaching something useful
• Debunking common myths
• Gently educating about your product or approach
• Providing evergreen value (works well as a nurture sequence)

Used by top brands like Marketing Examples, Justin Welsch, and yours truly :)

Example: 🧠 Marketing Education in Hoppy Copy

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Example: 💰 Financial Tips Newsletter in Hoppy Copy

‍Where to pull content from for automation:

• Longform blogs or past email content
• YouTube/transcripts
• FAQ pages / support knowledge bases
• AI-generated “topic breakdowns” based on your brand strategy
• Community forums, Reddit, or comment trends

#3 Lead Nurture Newsletters

Forget sleazy sales emails. These newsletters focus on value first, while skillfully convincing subscribers of your unique approach. They read like stories—and sell like crazy.

Powerful formats rooted in:

• Case studies and storytelling
• Conviction-building perspectives on common industry beliefs
• Subtle but persuasive nudges toward making a purchase or booking

Inspired by writers like Laura Belgray and Val Geisler.

Example: 🏗️  Company Win (Case Study) Newsletter in Hoppy Copy

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Where to pull content from for automation:

• Existing case studies
• Customer reviews or interviews
• Live workshop/consulting call recaps
• Testimonials + AI-enhanced storytelling

#4 Alerts & Announcements

These are timely, focused broadcasts sent based on:

• Industry trends or policy changes
• Industry-specific events
• Seasonal cycles
• Product announcements or launches

Meant to spike engagement, build urgency, and stay top-of-mind during key moments. They also give your audience a strong reason to stick around—because when something important happens, they know you’ll be the first to keep them informed.

#5 Check-In Emails

Especially effective for solo consultants, creatives, and realtors—these are light, friendly messages designed to:

• Re-establish connection
• Share what you’ve been working on
• Remind people you’re still here (and available)

These always feel personal—but can also be automated with subscriber tags, merge fields, and smart timing.

Example: 🏡  Realtor Seasonal Check-in in Hoppy Copy

🔁 Blend Styles for Even Bigger Impact

The strongest newsletters often combine two or more of the styles above:

• Weekly Roundup + Lead Nurture
• Educational + Thought Leadership
• Alerts + Case Study
• Check-In + Blog Highlights

And the best strategy builds trust over time through value—whether that’s education, inspiration, entertainment, or connection—and does so in a way that lets your brand quietly shine in the background.

That’s how you build relationships, referrals, and revenue.

Want to launch or automate one of these newsletter types for your business?

‍Reach out here and we’ll help you get going.

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