2 mins
read •
January 26, 2026

Advanced message segmentation is here

Advanced message segmentation ⬇️

If you're using Hoppy Copy to send emails, this is a big update for you.

With our new message segmentation tools, you can now group your audience based on how they engage with you—like:

  • Who’s opening your emails 📨
  • Who’s clicking on links 👆
  • Who’s not engaging at all 👻

That means you can send the right message to the right people—and stop wasting time (and space) on the wrong ones.

For example:

  • You can create a segment that allows you to identify your most engaged audience opening your emails so you can give them more content
  • You can create a segment of those clicking on your latest promo email, so you can send them a follow-up that finally encourages them too take action
  • Or you can create a segment that excludes people NOT opening any of your emails, so you can keep your list clean and only send emails to those who really want to hear from you

The top email marketers -> they don’t treat their list like one big group.

They tailor messages based on how each person engages.

They know that not every subscriber is at the same stage or has the same interest.

Some open every email. Some click links. Some haven’t been active in months.

This means you'll send more email to the right people.
Leading to cleaner lists. And better performance.

See how it works:

👉 Read: What are audience segments (and why they matter)

👉 Read: How to exclude people who never open or click my emails

Or don’t just read about it—

Slice up your list now and send something worth clicking.

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