Free AI Tool

Turn basic features into juicy benefits

Use AI-generated benefits to make your content more engaging, persuasive, and ultimately drive more sales.
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As seen in the press

Benefit-driven headlines are 30% more likely to be read than feature-focused

Benefits often speak directly to the emotional needs or desires of the consumer. They create a personal connection by addressing how the product can improve their life, solve a problem, or fulfill a desire.

Turn features into benefits in no time

Bridge the gap between what your product does and why it matters. Make sure your customers understand the real value of what you're selling. This tool helps you highlight how your product's features will make their life better, in a way that's easy to get and hard to ignore.
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🇺🇸 🇬🇧 🇮🇹 35+ languages supported

How to turn features into eye-catching benefits


Tell the AI Wizard about what your target persona


Briefly describe your brand, product or service


Choose your desired tone


Explain your product and its features


Use the editor to rewrite certain pieces, expand on others, and so much more


Tips for high-performing

Features to Benefits

Be Specific with Features: Input detailed and specific features of the product or service. The more precise the features, the more accurate and relevant the benefits generated by the AI will be.

Balance Technical and Layman Terms: Depending on your audience, balance the use of technical jargon and layman’s terms. If your audience is not very technical, simplify the language for better understanding.

Use Multiple Features: Don’t rely on just one feature. Input a range of features to get a comprehensive set of benefits that cover different aspects of your product or service.

Plus, everything else you need to become an email marketing pro

50+ email templates
Launch your product, onboard customers, send newsletters and more
Works on desktop and mobile
Take your work with you wherever you go, with our responsive web app
Editor mode
Format headings, paragraphs, lists, tweak copy and more
35+ languages supported
Reach your customers in French, Spanish, Mandarin and more.
Teams support
Invite your team and external stakeholders to collaborate on copy.
Spam checker
Filter out your email's spam keywords to ensure their deliverability
Folder/project management
Organize copy into folders so you can quickly find the ones you need.
Community access
Join our community of marketers to share ideas and get feedback.
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