Convert Features to Benefits

Benefit-driven headlines are 30% more likely to be read than feature-focused

Benefits often speak directly to the emotional needs or desires of the consumer. They create a personal connection by addressing how the product can improve their life, solve a problem, or fulfill a desire.

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Turn features into benefits in no time

Bridge the gap between what your product does and why it matters. Make sure your customers understand the real value of what you're selling. This tool helps you highlight how your product's features will make their life better, in a way that's easy to get and hard to ignore.

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🇺🇸 🇬🇧 🇮🇹 35+ languages supported

How to turn features into eye-catching benefits

Tell the AI Wizard about what your target persona

Briefly describe your brand, product or service

Choose your desired tone

Explain your product and its features

Use the editor to rewrite certain pieces, expand on others, and so much more

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Tips for high-performing

Features to Benefits

Be Specific with Features: Input detailed and specific features of the product or service. The more precise the features, the more accurate and relevant the benefits generated by the AI will be.

Balance Technical and Layman Terms: Depending on your audience, balance the use of technical jargon and layman’s terms. If your audience is not very technical, simplify the language for better understanding.

Use Multiple Features: Don’t rely on just one feature. Input a range of features to get a comprehensive set of benefits that cover different aspects of your product or service.

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Plus, everything else you need to become an email marketing pro

50+ email templates

Launch your product, onboard customers, send newsletters and more

Works on desktop and mobile

Take your work with you wherever you go, with our responsive web app

Editor mode

Format headings, paragraphs, lists, tweak copy and more

35+ languages supported

Reach your customers in French, Spanish, Mandarin and more.

Teams support

Invite your team and external stakeholders to collaborate on copy.

Spam checker

Filter out your email's spam keywords to ensure their deliverability

Folder/project management

Organize copy into folders so you can quickly find the ones you need.

Community access

Join our community of marketers to share ideas and get feedback.

Turn basic features into juicy benefits

Benefit-driven headlines are 30% more likely to be read than feature-focused

Turn features into benefits in no time

How to turn features into eye-catching benefits

Tell the AI Wizard about what your target persona

Briefly describe your brand, product or service

Choose your desired tone

Explain your product and its features

Use the editor to rewrite certain pieces, expand on others, and so much more

Tips for high-performing

Features to Benefits

Plus, everything else you need to become an email marketing pro

Start writing

Features to Benefits

effortlessly

Imagine if your newsletter could write itself?