A fisherman could have a $10,000 fishing rod, but they'd be crazy to cast their line without a hook.

The same thing applies to your emails, social posts and ads.

As people scroll through hundreds of emails every day, it's the 'hook' that catches their attention and draws them in. Without this, many won't engage with your content, and all the time you put into crafting a perfectly fine email could be wasted.

Your hook can be as simple as one introductory sentence or a short paragraph. And for the effort required, it can provide a massive increase in your conversion rates. So it's worth considering to ensure your content gets read.

The Hooks tool helps you do exactly this.
In mere seconds, generate unignorable hooks using proven writing formulas that really grab your readers' interest.

Take a Pressure Wash company. They might have a generic headline like:

Get rid of dirt, moss and grime.

But here's what we get when using the Hooks tool...

EXAMPLE 1

DIRT: THE #1 ENEMY OF YOUR HOME'S VALUE.


EXAMPLE 2

How come your neighbor's patio always looks so fresh and clean?


EXAMPLE 3

Dirt, Moss, Grime,
Meet your DOOM.

EXAMPLE 4

Your property is not old,
it's just waiting
to be
NEW AGAIN.


EXAMPLE 5

Remember the day you fell in love with your property?

The difference is night and day.  And it only took me a second to take what would have been a boring email introduction or headline, and turn it into something that makes a reader want to engage with it.

The options are endless. Some of our favorite formulas to try:

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📖 Storytelling Hook: Start your content with a unique story. People will be curious to find out what happens.

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💭 Analogy Hook: Make your readers think about a topic in a new way. Your audience will wonder what you mean and why you're comparing two things that seem unconnected.

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🤔 Contrarian Hook: Say something that goes against conventional wisdom. They'll wonder how you find this to be true given it goes against what they previously thought.

➕ many more

Pro Tip: Pair these hook styles with custom brand tones, and you'll get some especially cool outputs.

There are so many ways you can use hooks.
You can use hooks to enhance an email you've already written. Or, you can use hooks as a way to brainstorm unique content angles before you even start writing.

Hooks are not only for subject lines and intros. Hooks can be used throughout content. For example, many newsletters use hooks and cliffhangers from section to section to keep readers interested as they transition from topic to topic.

Hooks are one of the most powerful tools in a marketers toolkit. They don't have to require a ton of effort, yet can have a massive impact.

They are so important that MrBeast and many other creators don’t even create a video, email or post unless they can think of a good hook for it.

Create a hook

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