Free AI Tool

Use the BAB writing formula to sell the dream

Convert more customers with personalized messaging that shows how great life can be with your solution.
Start writing free
Join 20,000+ marketers
Join 100,000+ marketers. No CC required.
As seen in the press

The best copywriters don't write from scratch.

They use formulas. Doing so saves time, and applies writing techniques specifically designed to persuade readers.

Now this is persuasion: The BAB Copywriting Formula

Apply the BAB formula to any content you create in Hoppy Copy. It starts by addressing your customers' pain points, show them how great their lives can be with a solution, and then sell your specific solution.
Start writing free
🇺🇸 🇬🇧 🇮🇹 35+ languages supported

How to write with the BAB formula:


Choose your email campaign type


Tell the AI Wizard about your brand, product, or service and your target audience


Desrcibe what you want to cover in the email (target audience problem and solution to their problem)


Set your tone, and pick the BAB formula


Use the editor to rewrite certain pieces, expand on others, and so much more


Tips for high-performing

powerful copy

Segment your audience: Use the tool to tailor messages for different segments of your audience based on their interests, behaviors, and where they are in the sales funnel.

Highlight benefits, not features: Focus on how the features of your product or service translate into real benefits for the customer. This helps the AI generate more persuasive content.

Include a clear call-to-action (CTA): Every email should guide the reader to the next step, whether it’s to sign up, learn more, or make a purchase. Make your CTAs clear and compelling.

Plus, everything else you need to become an email marketing pro

50+ email templates
Launch your product, onboard customers, send newsletters and more
Works on desktop and mobile
Take your work with you wherever you go, with our responsive web app
Editor mode
Format headings, paragraphs, lists, tweak copy and more
35+ languages supported
Reach your customers in French, Spanish, Mandarin and more.
Teams support
Invite your team and external stakeholders to collaborate on copy.
Spam checker
Filter out your email's spam keywords to ensure their deliverability
Folder/project management
Organize copy into folders so you can quickly find the ones you need.
Community access
Join our community of marketers to share ideas and get feedback.
Join 30,000+ marketers

Imagine if your newsletter could write itself?

Try the Newsletter Creator to generate fresh ideas, copy, and imagery with a click

Try it free →
Open modal