Why the Tone of your email copy matters

Sometimes I think tone of your emails might be even more important than the message itself.
Much like the label of a beverage or a designer's brand name on clothing, the tone of your emails can help shape how you feel about a brand – leading to more sales.
"It's not what you say, but how you say it." - Albert Mehrabian
Tone is how you make people FEEL about what you're reading.
It is the emotion and attitude that comes through in your writing.
It's NOT the ‘message’ itself. It's everything that surrounds it.
Tone lets the reader know if you are a no-nonsense person, or if you are a jokester, or if the reader should take the subject you're talking about seriously. Tone subconsciously signals to the reader how you want to be perceived.
Tone is your brand!
Because unless prompted the right way, AI-generated copy is causing a lot of content on the web to now sound the same. I'm noticing it more and more, and as brands, we really need to stand out with a unique voice now more than ever.
You ever receive an email and it just grabs you? It makes you feel like you know the writer, or trust the writer. This is what you should be striving for in your copy today. Because if you’re anything less, you’re going to blend in with the masses.
This depends on:
For example, you could have a fun, quirky brand tone, but the message you are delivering might be really serious, perhaps at a time when you need to build trust with your audience—so you may choose to use a more professional tone at this time.
But in general, there are some best practices for tone.
Email marketing is important because it's the most profitable marketing channel. By using its full potential, your business can grow from six to seven and eight figures in revenue and more.
Boring.
Email marketing is serious business - it can take your biz from potato to po-TOTALLY awesome! Maximize its potential, and you're sure to see your revenue skyrocket to 8-figures and beyond.
Good for:
Unlock the power of email marketing to skyrocket your business beyond its current boundaries. With its unmatched potential, you could soon be turning eight figures in revenue and endless possibilities are within your reach.
Good for:
Email marketing is an essential component for any business looking to maximize their overall profitability. When utilized to its fullest potential, it can be a powerful tool in helping to increase revenue from six to seven or even eight figures and beyond.
Good for:
Email marketing is an essential tool for elevating your business to new heights of profitability. With its full potential, you can take your business to unprecedented success, achieving seven, eight and even nine figures in revenue
Good for:
Email marketing can be a great way to grow your business, with the potential to take it from six to seven and even eight figures in revenue. It's one of the most profitable marketing channels, so it's worth exploring how you can best use it to reach your goals.
Good for:
Email marketing is ESSENTIAL for businesses looking to scale their profits. With its immense potential, you can skyrocket your business from six to SEVEN and EIGHT FIGURE revenue and beyond!
Good for:
With its proven track record for generating high returns on investment, email marketing is widely recognized as the most profitable marketing channel. By tapping into its full potential, you can take your business to the next level, achieving revenue growth that may have seemed out of reach.
Good for:
I'm so passionate about email marketing because it's not just a profitable marketing channel, it's THE most profitable. When you tap into its full potential, you can take your business from six to seven and even eight figures in revenue - and beyond. Trust me, I've seen it happen.
Good for:
Email marketing may be important, but it's not necessarily a guarantee of success. While it has the potential to bring in revenue, there's no guarantee it will take your business from six to seven and eight figures. It's just one piece of the puzzle, and success depends on a multitude of factors beyond email marketing alone.
Good for:
Maximize your profits with email marketing, the most lucrative marketing channel available. Unleash its full potential and take your business to new heights, earning six, seven, or even eight figures in revenue and beyond.
Good for:
Some people still don't get it, but let me spell it out: email marketing is the holy grail of profit-making. If you're not using this channel to its full potential, you're leaving money on the table. Don't settle for mediocrity when you could be raking in six, seven, or even eight figures in revenue. Wake up and smell the coffee, my friend!
Good for:
What a difference, right?
It is so much more.
Fonts types and sizes. Emojis😋 spacing Punctuation! CAPS. Bold. -Structure- And more...
It's all these things that come together to further influence how your reader feels.
Because tone is so important, we had to add a Tone Changer right in our Hoppy Copy toolbar.
You can also explore more tones (and enter your custom tone) in the Content Improver tool, which will also improve overall readability of your content. It's one of our most loved tools in Hoppy Copy.
Enjoy having fun with Tone! 😋