You might think your AI is writing well.

But, even the smartest AI can miss the mark if it doesn’t truly understand your brand.

This can lead your content in the completely wrong direction, costing you sales and brand trust.

And it's why smart marketers train their AI strategically.

In Hoppy Copy, your 🧠 Brand Memory is where you train AI on how your brand talks, thinks, and wins.

It’s the strategic brain behind your email content. And used well, it becomes one of your biggest marketing advantages.

The thing is...most people stop at the basics: uploading an “About” page or a short brand description. That’s a solid start. But if that’s all you’re doing, you’re missing out on the real value.

Below are seven powerful, creative ways to use Hoppy Copy’s Brand Memory to write faster, maintain consistency, and drive more meaningful results from your campaigns.

1. Upload past newsletters to build smarter emails

If you’ve sent emails before—whether through Hoppy Copy (or another platform)—you already have gold sitting in your archives.

Here’s what to do:

• Use a tool like rss.app to convert your newsletter archive into an RSS feed
• Or export your past email click data into a google spreadsheet
• Import those into Brand Memory as a webpage URL

This allows your AI to:

• Avoid repeating stories or offers
• Continue previous messaging threads and narratives
• Build high-converting, multi-day sequences based on what’s worked

2. Import your top blog posts or articles

If you’re blogging consistently, your voice, expertise, and key messages are already in writing. Don’t let that work gather dust.

By adding your blog to Brand Memory, the AI can learn:

• Your writing tone and worldview
• The way you structure a post or argument
• Which topics matter most to your audience

From there, it’s simple to:

• Turn blog content into emails or posts
• Auto-generate summaries or teaser blurbs for newsletters

3. Feed it product descriptions

Product pages. Launch copy. Offer breakdowns. These are critical elements of your content strategy—not just one-off assets.

When you store this material in Brand Memory, you give the AI vital context like:

• What the product is
• Who it’s for
• What benefits and outcomes it provides

This helps eliminate vague copy and generates emails that do their job—convince people to take action. No more “what does this product do again?” confusion.

4. Add testimonials or case studies

Social proof isn’t just nice to have—it’s essential for conversions.

Paste your best:

• Client reviews
• Customer quotes
• Case studies

…and let the AI pull those in at the exact right moment. When someone’s considering a purchase, nothing moves the needle like hearing from someone just like them.

5. Keep track of key dates and events

Whether you’re:

• Hosting a webinar
• Launching a course
• Running a seasonal promotion

Add this info to Brand Memory. Even a single note like “Fall launch starts Sept 15” gives your AI the cues it needs to incorporate that into planning and writing.

This keeps your content aligned with your calendar—and removes you as the bottleneck.

6. Store your favorite hooks, CTAs, and content formats

Have a few subject lines that always get clicks? A call-to-action that consistently converts?

Turn that kind of content into a swipe file inside your Brand Memory. Build a library of:

• Subject line formulas
• High-performing calls to action
• Frameworks you use often (like “Problem–Agitate–Solve”)
• Content formats (i.e. a description of how you want newsletters to be structured)

7. Add real-time news or trend sources

If you write newsletters that include commentary, market insights, or thought leadership—you need timely material.

Try adding RSS feeds from:

• Niche blogs in your industry
• Trending Substacks
• Trade sites or research outlets

With this live data flowing into your Brand Memory, your AI can start pulling in relevant headlines, themes, and citations for your content—keeping you timely, relevant, and always in the know.

Brand Memory is your strategic infrastructure

The more you contribute, the more it does for you.

It learns how you think, how you speak, what your audience cares about—and uses that knowledge to write with you, not just for you.

Used well, it becomes a quiet force behind every high-performing email you send.

👉 Ready to build your Brand Memory?

Start by adding your best stuff today. The more you feed it, the faster you’ll create better content and sound uniquely yours.

Get started here →

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