2 min
read •
May 14, 2024

Does email design matter? Not really.

Josh @ Hoppy Copy
3x founder, CMO, loves email marketing
Published in

You’ll often read about how important email design is.

And don’t get me wrong.

It’s definitely important, except when it’s not.

What do I mean?

Well, a lot of newsletters I read have little to no design in their emails, and yet they still have hundreds of thousands of people reading them every week.

How does that work?

Because value always beats aesthetics.

If you have to choose one over the other, go for value. And if you don’t know if that’s true or not, then just take note of a few of our favorite “basic” newsletters.

Awesome low to no design newsletters with 100k+ subs

Yoga Society

This newsletter is focused on a heavy female demographic and gives a bite-sized rundown on what’s happening in the news that week. They shuffle through topics like health, investments, home, fashion, and other topics their demographic enjoys and currently have 120k+ subscribers.


This newsletter has more than 300k subscribers but it started as a simple blog that turned into a magazine that turned into an online course business. Their newsletter is highly popular and covers a lot of education around entrepreneurship.

Kevin Rogers

Kevin is an email copywriter and even though his newsletter is rather plain to look at, it’s read by thousands each week. Not only does he share insights around email marketing and copywriting, his emails generate consistent revenue.

Pat Henseler @ Connect 365

Pat runs Connect 365 which is a tool to help automate sales for your business with their framework. Their emails have no design other than photos here and there and are “copy-heavy” which works more often than you’d think for generating sales and community.

What is the main takeaway from these creators and brands?

Just start.

None of these brands would have ever made it here if they stopped themselves due to worrying about whether or not their design was good enough.

They didn’t dilly-dally over the design.

They just started putting out a newsletter. They stayed consistent.

And they grew their lists and revenue in the process.  

That’s easier said than done, especially when newsletters can take a long time to get right.

If you want help to get a great newsletter created each month and you haven’t tried out our Newsletter Creator in Hoppy Copy, consider this a sign.

Josh @ Hoppy Copy
3x founder, CMO, loves email marketing

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