Here’s a timely, scroll-stopping email idea your list will actually want to open this week 👇

“The Summer Self-Check Email”

If you’ve got clients or a community that tends to drift during the summer months, this is your chance to reignite their focus—and reconnect it back to your offer.

The Summer Self-Check Email is a smart, value-packed reflection prompt that helps your audience to pause, evaluate where they are… and see your product, service, or coaching as the next best step—without ever feeling pushy or salesy.

💡Why send this now?

• Early Q3 is goal reset season. Your audience is reflecting on the first half of the year—and ready to re-commit or pivot.
• Open rates spike on personal, reflective emails. Especially when they offer real value, not just promotions.
• Helps position you as a thought leader who cares about their long-term success—not just conversions.

🔁 This email works beautifully for coaches, consultants, course creators, wellness brands, nonprofit orgs, and any brand rooted in growth, education, or transformation.

✍️Example

This is just a starting point—be sure to tailor it to your brand and audience for maximum impact.

✍️ How to create it

1. Use the template above as a starting point, or in Hoppy Copy, tailor it with these inputs:
   • Your personal tone: Encouraging, personal, reflective
   • Theme: “Summer Self-Audit,” “Mid-Year Reset,” or “What I’m Leaving Behind in Q2”
2. Load insights from your brand’s brain
   • Pull in previous blogs, podcast notes, or lead magnets around goal-setting or focus to create a “mini resource.”
3. Design tip
   • Pull in previous blogs, podcast notes, or lead magnets around goal-setting or focus to create a “mini resource.”

⚡⚡ Pro Tips:

• Lead with a “how are YOU doing?” subject line or opening—build instant emotional engagement.
• Offer a lightweight checklist readers can scan quickly. Bonus if it’s printable or downloadable!
• Add a PS with a teaser about what’s coming next issue—build anticipation 🧠

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