5 minutes
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September 11, 2025

Meet the Idea Feed: your plug-and-play email marketing tool

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The Idea Feed ⬇️

Click below to watch.

What if your newsletter planned itself every week?

That future is closer than you think.  

AI isn’t just getting smarter. It’s starting to think for you and deliver actual outcomes for you.

And email marketing is heading the same way.

We’re building the toolkit to meet that future—where you’re no longer writing every campaign from scratch, but instead guiding a system that knows your strategy, understands what you last sent, and builds high-performing emails on its own to meet your goals.

Because you shouldn’t just create faster. You should be able to run your entire program on autopilot.

Enter: 💡 Idea Feed

It’s your always-on content engine, built directly into your Hoppy Copy workspace—and it’s designed to take you one step closer to fully autonomous email marketing.

We use it ourselves. Weekly.

It’s like having a strategist, copywriter, and content planner working in the background 24/7.

How the Idea Feed works

1. Set your Brand Memory

Connect your website, blog, socials, events, FAQs and more so the AI knows your brand.

2. Browse prompts or create your own Feed

Pick from pre-made templates—trend alerts, promotions, blog roundups, and more. Or build your own custom feed from scratch.

3. Automate & curate

Now every time you log in to Hoppy Copy, you’ll see dozens of fresh content ideas—tailored to your brand and built from your most recent campaigns, posts, and offers.

The more you use it, the smarter it gets. 🧠

You can even set it up to start tracking what’s worked before and suggest ideas that build on past success—so your content stays relevant, evolving, and is always on-brand.

Every idea gets automatically mapped into your Content Calendar.

Sift through them weekly or monthly, pick the ones you like.

4. Turn ideas into campaigns

Love something?
Click it. Boom—it’s now a Draft. Make your edits. Add your own flavor. And you're good to send.

Endless ways to use it

The real magic? Feeds are flexible by design.
You can use them to scale any content workflow:

  • 🎯 Create segment-specific feeds to automatically tailor content strategies for different audiences—like new subscribers, VIPs, or cold leads.
  • 📦 Plan entire product launches—let ideas build on each other over a month so every email stacks value and builds momentum.
  • 📈 Capitalize on real-time trends—say you’re a marketing agency, your feed can stay up-to-date with SEO changes, tech rollouts, or industry news, fueling campaigns like“Google just changed the rules (again)... here’s how to stay seen” or “Clients who adapted this tactic early saw 3X ROI.”
  • 🧵 Turn blogs into social content—automate fresh post ideas for LinkedIn, Twitter/X, or Instagram, all based on what you’re already creating.

This isn’t just about automating email. It’s about centralizing your entire content strategy in one smart, self-updating system.

💡 Try the Idea Feed now

Or watch the demo video >

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