It’s September. School is in. Vacations are out. Your audience is BACK—and so is their inbox.

This is your moment to reignite engagement.

The "Back to School Welcome Series" (not just for .edu)

Leverage the energy of the new school year, even if you’re not in education.

September is a natural reset for your audience. People crave structure, inspiration, and fresh resources as routines kick back in.

The Back to School Welcome Series is a short, intentional sequence (typically 3–5 emails) designed to:

• Reconnect with your audience after the summer slowdown
• Reintroduce your brand, mission, or services with fresh relevance
• Share timely tools or resources that align with new routines and Q4 goals

This isn't just about saying “hi” again. It’s about using seasonal momentum to reignite engagement and guide your subscribers toward engaging with you. And it works especially because these types of emails at the start of fall tend to get more attention and clicks.

The best part. You don't need to reinvent anything. You just repackage what you already sell, but make it 'Back to School' relevant.

Example?

Say you offer graphic design services to small businesses—logos, rebrands, templates. It could be as simple as this 3-email welcome sequence:

1. “Back from summer? So is your brand.”

• Offer a free “Brand Refresh Checklist” or invite replies on fall launch goals

2. “New design packages. Built for Q4 momentum.”

• Showcase fast-turnaround design offers for launches, promos & holiday prep

3. “Coming next week: Fall Design Week 🍂”

• Tease an exclusive promo, mini-course, or portfolio reveal

Who's nailing it?

Google.

Here's a perfect example of them taking a product they already have, and repurposing it for the back to school season.

How to create this with Hoppy Copy

1. Make sure your Brand Memory is up to date so Hoppy Copy knows everything about you (i.e. your latest products and offers).
2. Prompt our AI chat with 'back to school welcome series ideas', or use the Sequence Creator writing tool.
3. Schedule as a sequence.
   • Not just one email: take 3 of them, and schedule them out (one every 3 days).

Pro tips

• Lead with a question like, “What’s one goal you want to crush this fall?” Invite replies for max engagement.
• Offer value up front. Free resource? Quick tip? Quick win? Give them an immediate reason to keep opening.
• Cliffhanger your next send. Tease what’s coming in your next email to keep them hooked.

Automate these ideas for next time

If you want more ideas like this every month, use the Idea Feed in Hoppy Copy to get fresh, timely email and sequence ideas every month. Then turn them into full emails with one click.

See you at the top of the inbox.

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