The “Real Human Sender” Hack:
Why the Smartest Brands Are Ditching the Logo for a Name

This week’s overlooked email hack is quietly driving sky-high open (and reply) rates for brands you’d never expect.

The Nugget: Send Campaigns FROM a Real Human. Not Just Your Brand

Instead of blasting campaigns from "YourBrand" (hello, Promotions tab!), the most nimble teams are sending every email from a real person at the company — with a friendly, conversational sender name, conversational tone, and even a real face in the signature.

Example: “Olivia from Parade” (not just “Parade”), or “James at Hoppy Copy”

It might sound obvious. But you'd be shocked how many brands still get this wrong and keep blasting from “noreply@” or a faceless brand name. Which is exactly why it works so well.

Why aren't we (Hoppy Copy) doing this with all our emails?

Well...we do it. Just not on all our emails. Not every email has to come from you personally. Even we mix it up at Hoppy Copy: some emails come from Josh or other teammates, others from “Hoppy Copy Team”—especially for broader updates or newsletters. The key is knowing when that personal touch matters most.

Why you need this in 2025?

• Inbox breakthrough: Email clients (Gmail, Outlook) increasingly filter mass sends from brands into Promotions or even Spam. But a real human sender? Better chance to land in the Primary.
• Open rates: Open rates jump by as much as 50% when emails come from a named individual (influenctor, nextafter)
• Immediate trust: Your emails instantly feel less like an ad, more like a conversation. “Oh, Olivia the founder wrote me. I’m curious.”
• Reply-magnet: Real senders see better rates. So this is a no brainer approach the next time you need to send a survey, ask for feedback or request anything else directly from your audience.

How to steal this

1. Set your sender name & signature: Instead of “Hoppy Copy Newsletter,” send from “James at Hoppy Copy” or "James Mathews" or "James the Email Guy" with a real photo in your footer and your role/title.
2. Make it conversational: Write as if you’re sending to a friend, not a faceless list. Create a custom Brand Voice in Hoppy Copy specifically for emails like this. Drop the corporate voice.
3. Invite a reply: End your email with a “P.S. Just hit reply if you have feedback or a wild idea for our next issue. I answer every note.”
4. A/B test it: Try a split test: one send from your brand, one from your real human. Watch the data. (Spoiler: Humans usually win.)