Cold Outreach: Email Sequence Guide

Here's a classic cold classic cold outreach framework that can be used to sell any product or service.

E-commerce
SaaS
Services
Your entire email list

Day 1: Intro

Reach out to prospects, introduce your product or service, and get the conversation started.

Create with Hoppy Copy:

[[ tool: wf_cold_outreach_email | Cold Outreach Email > ]]

Consider:

  • Establish credibility (name drop noteworthy clients/connections, awards, reviews)
  • Emphasize the problem
  • Use relevant statistics / facts to prove your point
  • Mention a special offer (i.e early access or a discount)
  • Ask a simple qualifying question

Day 3: More Advantages

Follow up explaining more about the main benefit the prospect can obtain by engaging with you.

Create with Hoppy Copy:

[[ tool: wf_cold_outreach_email | Cold Outreach Email > ]]

Consider:

  • Be more direct and add more emphasis on the problem / solution you provide
  • Use relevant statistics / facts to prove your point
  • Social Proof
    - Media, Celebrity, or Customer Testimonials
    - Simple case study (even 1-2 sentences)
  • Establish credibility (name drop noteworthy clients/connections, awards, reviews)

Day 5: Handle Objection

Follow up highlighting the main reason your prospect might not be engaging with you, and address their concerns.

Create with Hoppy Copy:

[[ tool: lead_nurture_v3| Lead Nurture Email > ]]

Consider:

  • Keep it short and sweet
  • Use relevant or timely data/statistics
  • Compare yourself to competitors or other alternatives
  • Social Proof
    - Media, Celebrity, or Customer Testimonials
    - Simple case study (even 1-2 sentences)

Day 8: Value Content

Provide prospect with a highly relevant and valuable piece of content that tells a story educating the prospect, while also highlighting the benefits of what you are offering.

Create with Hoppy Copy:

[[ tool: lead_nurture_v3| Educational Email > ]]

Consider:

  • Educational Email
  • Webinar Invite
  • Case studies
  • PDF/Video/Blog Post

Day 10: Soft Sell

Make a direct offer to your prospect.

Create with Hoppy Copy:

[[ tool: wf_cold_outreach_email | Cold Outreach > ]]

Consider:

  • A simple, strong offer / call to action that’s easy to respond to
  • Social Proof
    - Media, Celebrity, or Customer Testimonials
    - Simple case study (even 1-2 sentences)

Day 12: Hard Sell + Incentive

Follow up on your offer, emphasize the benefits again, and offer an incentive to act now.

Create with Hoppy Copy:

[[ tool: wf_cold_outreach_email | Cold Outreach > ]]

Consider:

  • Limited time offer to create FOMO and encourage action
  • A special offer (discount, deal, free trial, free gift)
  • A simple, strong offer / call to action that’s easy to respond to
  • Social Proof
    - Media, Celebrity, or Customer Testimonials
    - Simple case study (even 1-2 sentences)
    - Awards & reviews

Day 15: Break Up

Close the conversation with your prospect while keeping the door open.

Create with Hoppy Copy:

[[ tool: wf_cold_outreach_email | Cold Outreach > ]]

Consider:

  • Keep it short and to the point
  • State this is the last time they’ll hear from you / the ball is in their court
  • Remind them of the value you can bring. Consider providing more content:
    - Educational Email
    - Webinar Invite
    - PDF/Video/Blog Post
  • Mention the best way to contact you if they ever change their mind
Lead Nurture (Classic)

Here's a classic lead nurture sequence to move prospects through your purchase funnel.

E-commerce
Services
SaaS
Lead Nurture (Soap Opera)

Use this popular storytelling technique to build rapport with your audience and butter them up so they are ready to buy your products and services.

E-commerce
SaaS
Services
Abandoned Cart

Create an abandoned cart email sequence to encourage customers to complete their purchase. Use this sequence to promote your entire collection, or tailor it to specific products.

E-commerce
SaaS
Services

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