Cold Outreach: Email Sequence Guide

Here's a classic cold classic cold outreach framework that can be used to sell any product or service.

E-commerce
SaaS
Services
Your entire email list

Day 1: Intro

Reach out to prospects, introduce your product or service, and get the conversation started.

Create with Hoppy Copy:

[[ tool: wf_cold_outreach_email | Cold Outreach Email > ]]

Consider:

  • Establish credibility (name drop noteworthy clients/connections, awards, reviews)
  • Emphasize the problem
  • Use relevant statistics / facts to prove your point
  • Mention a special offer (i.e early access or a discount)
  • Ask a simple qualifying question

Day 3: More Advantages

Follow up explaining more about the main benefit the prospect can obtain by engaging with you.

Create with Hoppy Copy:

[[ tool: wf_cold_outreach_email | Cold Outreach Email > ]]

Consider:

  • Be more direct and add more emphasis on the problem / solution you provide
  • Use relevant statistics / facts to prove your point
  • Social Proof
    - Media, Celebrity, or Customer Testimonials
    - Simple case study (even 1-2 sentences)
  • Establish credibility (name drop noteworthy clients/connections, awards, reviews)

Day 5: Handle Objection

Follow up highlighting the main reason your prospect might not be engaging with you, and address their concerns.

Create with Hoppy Copy:

[[ tool: lead_nurture_v3| Lead Nurture Email > ]]

Consider:

  • Keep it short and sweet
  • Use relevant or timely data/statistics
  • Compare yourself to competitors or other alternatives
  • Social Proof
    - Media, Celebrity, or Customer Testimonials
    - Simple case study (even 1-2 sentences)

Day 8: Value Content

Provide prospect with a highly relevant and valuable piece of content that tells a story educating the prospect, while also highlighting the benefits of what you are offering.

Create with Hoppy Copy:

[[ tool: lead_nurture_v3| Educational Email > ]]

Consider:

  • Educational Email
  • Webinar Invite
  • Case studies
  • PDF/Video/Blog Post

Day 10: Soft Sell

Make a direct offer to your prospect.

Create with Hoppy Copy:

[[ tool: wf_cold_outreach_email | Cold Outreach > ]]

Consider:

  • A simple, strong offer / call to action that’s easy to respond to
  • Social Proof
    - Media, Celebrity, or Customer Testimonials
    - Simple case study (even 1-2 sentences)

Day 12: Hard Sell + Incentive

Follow up on your offer, emphasize the benefits again, and offer an incentive to act now.

Create with Hoppy Copy:

[[ tool: wf_cold_outreach_email | Cold Outreach > ]]

Consider:

  • Limited time offer to create FOMO and encourage action
  • A special offer (discount, deal, free trial, free gift)
  • A simple, strong offer / call to action that’s easy to respond to
  • Social Proof
    - Media, Celebrity, or Customer Testimonials
    - Simple case study (even 1-2 sentences)
    - Awards & reviews

Day 15: Break Up

Close the conversation with your prospect while keeping the door open.

Create with Hoppy Copy:

[[ tool: wf_cold_outreach_email | Cold Outreach > ]]

Consider:

  • Keep it short and to the point
  • State this is the last time they’ll hear from you / the ball is in their court
  • Remind them of the value you can bring. Consider providing more content:
    - Educational Email
    - Webinar Invite
    - PDF/Video/Blog Post
  • Mention the best way to contact you if they ever change their mind
Post-Purchase (Thank You)

Here's a proven sequence to build your brand while encouraging customers to purchase from you again and again.

E-commerce
Services
Lead Nurture (Classic)

Here's a classic lead nurture sequence to move prospects through your purchase funnel.

E-commerce
Services
SaaS
Request Feedback & Reviews

Maximize requests to your customers with this simple 3 email sequence, be it a survey, review or any other request.

E-commerce
SaaS
Services

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