Product Launch: Email Sequence Guide

Here's a classic product launch sequence that does wonders for any brand.

E-commerce
SaaS
Services
Your entire email list

Day 1: Pre-launch Notice

Maximize the impact of your launch with a pre-launch notice. Use this email to get people excited about your product launch, build hype, and and let them know what to expect on launch day.

Create with Hoppy Copy:

[[ tool:product_launch_email_v3 | Product Launch Email > ]]

Consider:

  • Sneak peak of product (image or video)
  • A special offer (i.e early access or a discount)
  • A testimonial from someone who’s tried it
  • A story behind why you’re launching

Day 3: Social Proof

Use customer stories, testimonials, press quotes, and other forms of social proof to build excitement for your launch so people are more likely to take action on the big day.

Create with Hoppy Copy:

[[ tool:social_proof_v3 | Social Proof Email > ]]

Consider:

  • Case studies showing how someone uses your product
  • Media, Celebrity, or Customer Testimonials
  • Awards
  • Reviews
  • of users / social media likes / followers / engagement

Day 4: Official Launch

Tell the world about your new product!

Create with Hoppy Copy:

[[ tool:product_launch_email_v3 | Product Launch Email > ]]

Consider:

  • Video and imagery to showcase your product’s benefits and how it works
  • Relevant or timely data/statistics illustrating your product’s benefits
  • Social proof
  • Links to educational blog content, or FAQ
  • Contact info for questions

Day 5: Reminder

Remind customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool:follow_up_reminder_v3 | Reminder / Follow-up Email > ]]

Consider:

  • Updates / news since the launch (i.e. the success so far)
  • Video and imagery to showcase your product’s benefits and how it works
  • Relevant or timely data/statistics illustrating your product’s benefits
  • Social proof
  • Links to educational blog content, or FAQ
  • Contact info for questions

Day 7: Reduce Resistance

Reduce resistance that might be preventing customers from trying your product.

Create with Hoppy Copy:

[[tool:lead_nurture_v3 | Lead Nurture Email  > ]]

Consider:

  • Case studies showing how someone uses your product
  • Media, Celebrity, or Customer Testimonials
  • Awards
  • Reviews
  • Social media likes / followers / engagement

Day 10: Last Chance

Reminder customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool:follow_up_reminder_v3 | Reminder / Follow-up Email > ]]

Consider:

  • Updates / news since the launch (i.e. the success so far)
  • Video and imagery to showcase your product’s benefits and how it works
  • Relevant or timely data/statistics illustrating your product’s benefits
  • Social proof
  • Links to educational blog content, or FAQ
  • Contact info for questions
Promotion

Here's a multipurpose promotional sequence to announce special discounts, deals, giveaways and contests.

E-commerce
SaaS
Services
Lead Nurture (Classic)

Here's a classic lead nurture sequence to move prospects through your purchase funnel.

E-commerce
Services
SaaS
Lead Nurture (Soap Opera)

Use this popular storytelling technique to build rapport with your audience and butter them up so they are ready to buy your products and services.

E-commerce
SaaS
Services

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