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Day 1: Refresher
Remind people you exist, what your brand is all about, and what you have to offer right now.
Create with Hoppy Copy:
Consider:
- If you know why they stopped engaging (i.e. a bad product experience), address the issue directly in this email
- If you don’t know why they stopped engaging, use this email to highlight your USPs, brand message, or showcase your latest products and content
Day 5: Incentive
Offer an incentive to nudge people who are on the fence.
Create with Hoppy Copy:
Consider:
- A time-sensitive special offer (i.e discount, giveaway, free shipping, free product or upgrades, a free consultation)
- Feature relevant products and benefits that may make them interested in getting back on board
- Provide a strong CTA with urgency
- Social Proof
- Media, Celebrity, or Customer Testimonials
- Simple case study (even 1-2 sentences)
- Reviews & Awards
Day 10: Request Feedback
Request feedback, completion of a survey, reviews, or testimonials from your customers before they leave.
Create with Hoppy Copy:
Consider:
- Be upfront and direct. Express why you want the feedback, and how important it is to you
- Tell them how long it will take
- Offer an incentive (cash, extended trial, free access, recognition) in exchange for feedback or reviews
- Provide a clear CTA
- Leave your contact info for questions
Day 15: Last Chance
Give people a ‘last chance’ to respond before you unsubscribe them.
Create with Hoppy Copy:
Consider:
- Explain if they don’t click the CTA to remain on your mailing list, you’ll remove them from your list in X days.
- Let them know what they’ll lose (i.e. the incentive and when it expires, and any other benefits of remaining on your list)
Day 20: Unsubscribe
Notify subscribers they have been removed from your mailing list.
Create with Hoppy Copy:
Consider:
- Make it personal. Explain you are sorry to see them go.
- Provide options to change email frequency, or subscribe to a different list
- Ask for feedback
- Keep the door open by including a CTA to resubscribe when they’re ready
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