Reactivation (Win-Back): Email Sequence Guide

Use this sequence to re-engage inactive contacts who have made purchases or signed up for your email list but stopped opening your emails.

E-commerce
SaaS
Services
Leads
Current customers
Churned customers

Day 1: Refresher

Remind people you exist, what your brand is all about, and what you have to offer right now.

Create with Hoppy Copy:

[[ tool: reactivation_v3 | Reactivation / Re-Engagement Email > ]]

Consider:

  • If you know why they stopped engaging (i.e. a bad product experience), address the issue directly in this email
  • If you don’t know why they stopped engaging, use this email to highlight your USPs, brand message, or showcase your latest products and content

Day 5: Incentive

Offer an incentive to nudge people who are on the fence.

Create with Hoppy Copy:

[[ tool: promo_deal_giveaway_v3 | Promotional Email > ]]

Consider:

  • A time-sensitive special offer (i.e discount, giveaway, free shipping, free product or upgrades, a free consultation)
  • Feature relevant products and benefits that may make them interested in getting back on board
  • Provide a strong CTA with urgency
  • Social Proof
    - Media, Celebrity, or Customer Testimonials
    - Simple case study (even 1-2 sentences)
    - Reviews & Awards

Day 10: Request Feedback

Request feedback, completion of a survey, reviews, or testimonials from your customers before they leave.

Create with Hoppy Copy:

[[ tool: multipurpose_email_v3 | Multipurpose Email > ]]

Consider:

  • Be upfront and direct. Express why you want the feedback, and how important it is to you
  • Tell them how long it will take
  • Offer an incentive (cash, extended trial, free access, recognition) in exchange for feedback or reviews
  • Provide a clear CTA
  • Leave your contact info for questions

Day 15: Last Chance

Give people a ‘last chance’ to respond before you unsubscribe them.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3| Breakup Email > ]]

Consider:

  • Explain if they don’t click the CTA to remain on your mailing list, you’ll remove them from your list in X days.
  • Let them know what they’ll lose (i.e. the incentive and when it expires, and any other benefits of remaining on your list)

Day 20: Unsubscribe

Notify subscribers they have been removed from your mailing list.

Create with Hoppy Copy:

[[ tool: multipurpose_email_v3 | Multipurpose Email > ]]

Consider:

  • Make it personal. Explain you are sorry to see them go.
  • Provide options to change email frequency, or subscribe to a different list
  • Ask for feedback
  • Keep the door open by including a CTA to resubscribe when they’re ready
Promotion

Here's a multipurpose promotional sequence to announce special discounts, deals, giveaways and contests.

E-commerce
SaaS
Services
Welcome

Create a classic 5-email welcome sequence to engage new subscribers and make your first sale.

E-commerce
SaaS
Services
Cross-Sell, Upsell, Upgrade

Here's a tried and true sequence to encourage existing customers to buy more.

E-commerce
SaaS
Services

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