Reactivation (Win-Back): Email Sequence Guide

Day 1: Refresher

Remind people you exist, what your brand is all about, and what you have to offer right now.

[[ tool: reactivation_v3 | Reactivation / Re-Engagement Email > ]]

If you know why they stopped engaging (i.e. a bad product experience), address the issue directly in this email
If you don’t know why they stopped engaging, use this email to highlight your USPs, brand message, or showcase your latest products and content

Offer an incentive to nudge people who are on the fence.

[[ tool: promo_deal_giveaway_v3 | Promotional Email > ]]

A time-sensitive special offer (i.e discount, giveaway, free shipping, free product or upgrades, a free consultation)
Feature relevant products and benefits that may make them interested in getting back on board
Provide a strong CTA with urgency
Social Proof
- Media, Celebrity, or Customer Testimonials
- Simple case study (even 1-2 sentences)
- Reviews & Awards

Request feedback, completion of a survey, reviews, or testimonials from your customers before they leave.

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Be upfront and direct. Express why you want the feedback, and how important it is to you
Tell them how long it will take
Offer an incentive (cash, extended trial, free access, recognition) in exchange for feedback or reviews
Provide a clear CTA
Leave your contact info for questions

Give people a ‘last chance’ to respond before you unsubscribe them.

[[ tool: follow_up_reminder_v3| Breakup Email > ]]

Explain if they don’t click the CTA to remain on your mailing list, you’ll remove them from your list in X days.
Let them know what they’ll lose (i.e. the incentive and when it expires, and any other benefits of remaining on your list)

Notify subscribers they have been removed from your mailing list.

[[ tool: multipurpose_email_v3 | Multipurpose Email > ]]