Promotion: Email Sequence Guide

Here's a multipurpose promotional sequence to announce special discounts, deals, giveaways and contests.

E-commerce
SaaS
Services
Leads
Current customers

Prelaunch: Teaser

Maximize the impact of your promotion by building hype and letting customers know what to expect on launch day.

Create with Hoppy Copy:

[[ tool:multipurpose_email_v3 | Multipurpose Email > ]]

Consider:

  • Mention the upcoming offer, or, provide a hint for what’s to come

Day 1: Announcement

Drive sales by announcing your promotion to the world.

Create with Hoppy Copy:

[[tool:promo_deal_giveaway_v3| Promotional Email > ]]

Consider:

  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Include social proof
    - Media, Celebrity, or Customer Testimonials
    - Awards or Reviews

Day 2: Announcement 2

Highlight your promotion again, but featuring different products and benefits.

Create with Hoppy Copy:

[[tool:promo_deal_giveaway_v3| Promotional Email > ]]

Consider:

  • Video and imagery to showcase your product’s benefits and how it works
  • Relevant or timely data/statistics illustrating your product’s benefits
  • Social proof
  • Links to educational blog content, or FAQ
  • Contact info for questions

Day 3: Reminder

Reminder customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool:follow_up_reminder_v3 | Reminder / Follow-up Email > ]]

Consider:

  • State when the deal ends
  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Contact info for questions

Day 5: 24 Hours Left

Create urgency to encourage action before the promotion ends.

Create with Hoppy Copy:

[[ tool:follow_up_reminder_v3 | Reminder / Follow-up Email > ]]

Consider:

  • State when the deal ends
  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Contact info for questions

Day 6: Last Chance

Reminder customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool:follow_up_reminder_v3 | Reminder / Follow-up Email > ]]

Consider:

  • Restate product’s main benefit
  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Contact info for questions
  • Social proof
  • Contact info for questions
Product Launch

Here's a classic product launch sequence that does wonders for any brand.

E-commerce
SaaS
Services
Reactivation (Win-Back)

Use this sequence to re-engage inactive contacts who have made purchases or signed up for your email list but stopped opening your emails.

E-commerce
SaaS
Services
Onboarding

Use this classic 5-email onboarding sequence to welcome new users, build your brand, and increase product adoption.

E-commerce
SaaS
Services

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