Abandoned Cart: Email Sequence Guide

Create an abandoned cart email sequence to encourage customers to complete their purchase. Use this sequence to promote your entire collection, or tailor it to specific products.

E-commerce
SaaS
Services
Browsers to product page or add-to-cart-page

Day 1: Abandoned Cart

Remind visitors that they've left something great behind in their cart.

Create with Hoppy Copy:

[[ tool: abandoned_cart_v3 | Abandoned Cart Email > ]]

Consider:

  • A special offer or discount
  • Address customer customers preventing purchase (i.e. shipping cost, warranty, return policy)
  • Social proof (reviews, awards, testimonials)
  • FAQs
  • Contact info for questions

Day 3: Product Benefits

Provide detailed education about the primary benefits of your abandoned product.

Create with Hoppy Copy:

[[tool:lead_nurture_v3 | Lead Nurture (Educational)  > ]]

Consider:

  • Emphasize your product’s main benefits in detail (consider video and imagery)
  • Showcase hidden benefits recipients may not be aware of
  • Relevant or timely data/statistics illustrating your product’s benefits
  • Links to educational blog content, or FAQ

Day 7: Discount

Offer an incentive to act now.

Create with Hoppy Copy:

[[ tool: promo_deal_giveaway_v3 | Promotional Email > ]]

Consider:

  • Offer limited time or limited quantity incentive (discount, deal, free gift)
  • Address potential concerns holding them back (cost, shipping, fears)
  • Provide a clear CTA
  • Links to educational blog content, or FAQ
  • Contact info for questions

Day 9: Social Proof

Use customer stories, testimonials, press quotes, and other forms of social proof to build confidence that your product will solve your customers’ problem.

Create with Hoppy Copy:

[[ tool: social_proof_v3 | Social Proof Email > ]]

Consider:

  • A case study, story, or anecdote about how someone’s problem was solved using your product
  • Media, Celebrity, or Customer Testimonials
  • Awards
  • Reviews
  • Social media likes / followers / engagement

Day: 11 - Last Chance

Remind customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3 | Reminder / Follow-up Email > ]]

Consider:

  • Restate product’s main benefit
  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Contact info for questions
  • Social proof
Product Launch

Here's a classic product launch sequence that does wonders for any brand.

E-commerce
SaaS
Services
Request Feedback & Reviews

Maximize requests to your customers with this simple 3 email sequence, be it a survey, review or any other request.

E-commerce
SaaS
Services
Lead Nurture (Soap Opera)

Use this popular storytelling technique to build rapport with your audience and butter them up so they are ready to buy your products and services.

E-commerce
SaaS
Services

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