Platform
AI Copywriter
AI Copy Editor
Newsletter Creator
Sequence Planner
Competitor Monitoring
Spam Checker
Content Converter
AI Chat
Pricing
Resources
Blog
Sequence Guide
Partners
Start writing—free
Emails in this sequence
Example H2
Example H2
Example H2
Example H2
Example H2
Example H2
Example H2
Example H2
Example H2
Example H2

Abandoned Cart: Email Sequence Guide

Create an abandoned cart email sequence to encourage customers to complete their purchase. Use this sequence to promote your entire collection, or tailor it to specific products.

E-commerce
SaaS
Services
Browsers to product page or add-to-cart-page

Day 1: Abandoned Cart

Remind visitors that they've left something great behind in their cart.

Create with Hoppy Copy:

[[ tool: abandoned_cart_v3 | Abandoned Cart Email > ]]

Consider:

  • A special offer or discount
  • Address customer customers preventing purchase (i.e. shipping cost, warranty, return policy)
  • Social proof (reviews, awards, testimonials)
  • FAQs
  • Contact info for questions

Day 3: Product Benefits

Provide detailed education about the primary benefits of your abandoned product.

Create with Hoppy Copy:

[[tool:lead_nurture_v3 | Lead Nurture (Educational)  > ]]

Consider:

  • Emphasize your product’s main benefits in detail (consider video and imagery)
  • Showcase hidden benefits recipients may not be aware of
  • Relevant or timely data/statistics illustrating your product’s benefits
  • Links to educational blog content, or FAQ

Day 7: Discount

Offer an incentive to act now.

Create with Hoppy Copy:

[[ tool: promo_deal_giveaway_v3 | Promotional Email > ]]

Consider:

  • Offer limited time or limited quantity incentive (discount, deal, free gift)
  • Address potential concerns holding them back (cost, shipping, fears)
  • Provide a clear CTA
  • Links to educational blog content, or FAQ
  • Contact info for questions

Day 9: Social Proof

Use customer stories, testimonials, press quotes, and other forms of social proof to build confidence that your product will solve your customers’ problem.

Create with Hoppy Copy:

[[ tool: social_proof_v3 | Social Proof Email > ]]

Consider:

  • A case study, story, or anecdote about how someone’s problem was solved using your product
  • Media, Celebrity, or Customer Testimonials
  • Awards
  • Reviews
  • Social media likes / followers / engagement

Day: 11 - Last Chance

Remind customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3 | Reminder / Follow-up Email > ]]

Consider:

  • Restate product’s main benefit
  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Contact info for questions
  • Social proof
Lead Nurture (Soap Opera)

Use this popular storytelling technique to build rapport with your audience and butter them up so they are ready to buy your products and services.

E-commerce
SaaS
Services
Cross-Sell, Upsell, Upgrade

Here's a tried and true sequence to encourage existing customers to buy more.

E-commerce
SaaS
Services
Reactivation (Win-Back)

Use this sequence to re-engage inactive contacts who have made purchases or signed up for your email list but stopped opening your emails.

E-commerce
SaaS
Services
View all sequences

Start writing emails effortlessly

START WRITING—FOR FREE
Join 30,000+ marketers
Hoppy Copy -- #1 Product of the Week on Product Hunt
Platform
AI CopywriterAI Copy EditorAI Newsletter CreatorSequence PlannerCompetitor MonitoringSpam CheckerContent ConverterAI Chat
More Tools
AI Image CreatorAI Copy EditorAI Content ConverterIntegrationsDesign TemplatesWriting TemplatesMore tools
Company
AboutPricingBlogContact UsAffiliate Program
© 2023 HoppyCopy. Built with ❤ in Vancouver & Santa Clara. 🇺🇸 🇬🇧 🇮🇹 35+ languages.
PrivacyTermsCookie Policy

Imagine if your newsletter could write itself?

Try the Newsletter Creator to generate fresh ideas, copy, and imagery with a click

Try it free →
Open modal