Request Feedback & Reviews: Email Sequence Guide

Maximize requests to your customers with this simple 3 email sequence, be it a survey, review or any other request.

E-commerce
SaaS
Services
Current customers

Day 1: Request Feedback

Request feedback, completion of a survey, reviews, or testimonials from your customers.

Create with Hoppy Copy:

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Consider:

  • Be upfront and direct. Express why you want the feedback, and how important it is to you
  • Tell them how long it will take
  • Offer an incentive (cash, extended trial, free access, recognition) in exchange for feedback or reviews
  • Provide a clear CTA
  • Leave your contact info for questions

Day 4: Reminder

Remind customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3| Reminder / Follow-up Email > ]]

Consider:

  • Provide an update about your product since your last email (or explain what’s to come) and re-emphasize why their feedback is so important
  • Provide a clear CTA
  • Leave your contact info for questions

Day 7: Reminder + Incentive

Remind customers who haven’t taken action yet, while offering an incentive to act now.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3| Reminder / Follow-up Email > ]]

Consider:

  • Create urgency. Explain that this is their last chance to help out.
  • Offer an incentive (cash, extended trial, free access, recognition) and emphasize the expiry date to take action
  • Provide a clear CTA
  • Leave your contact info for questions
Cross-Sell, Upsell, Upgrade

Here's a tried and true sequence to encourage existing customers to buy more.

E-commerce
SaaS
Services
Cold Outreach

Here's a classic cold classic cold outreach framework that can be used to sell any product or service.

E-commerce
SaaS
Services
Onboarding

Use this classic 5-email onboarding sequence to welcome new users, build your brand, and increase product adoption.

E-commerce
SaaS
Services

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