Request Feedback & Reviews: Email Sequence Guide

Maximize requests to your customers with this simple 3 email sequence, be it a survey, review or any other request.

E-commerce
SaaS
Services
Current customers

Day 1: Request Feedback

Request feedback, completion of a survey, reviews, or testimonials from your customers.

Create with Hoppy Copy:

[[ tool: multipurpose_email_v3 | Multipurpose Email > ]]

Consider:

  • Be upfront and direct. Express why you want the feedback, and how important it is to you
  • Tell them how long it will take
  • Offer an incentive (cash, extended trial, free access, recognition) in exchange for feedback or reviews
  • Provide a clear CTA
  • Leave your contact info for questions

Day 4: Reminder

Remind customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3| Reminder / Follow-up Email > ]]

Consider:

  • Provide an update about your product since your last email (or explain what’s to come) and re-emphasize why their feedback is so important
  • Provide a clear CTA
  • Leave your contact info for questions

Day 7: Reminder + Incentive

Remind customers who haven’t taken action yet, while offering an incentive to act now.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3| Reminder / Follow-up Email > ]]

Consider:

  • Create urgency. Explain that this is their last chance to help out.
  • Offer an incentive (cash, extended trial, free access, recognition) and emphasize the expiry date to take action
  • Provide a clear CTA
  • Leave your contact info for questions
Promotion

Here's a multipurpose promotional sequence to announce special discounts, deals, giveaways and contests.

E-commerce
SaaS
Services
Reactivation (Win-Back)

Use this sequence to re-engage inactive contacts who have made purchases or signed up for your email list but stopped opening your emails.

E-commerce
SaaS
Services
Lead Nurture (Seinfeld)

Nobody likes being sold to. Use these three styles of short, entertaining daily or weekly emails to keep readers engaged and convert your leads to paying customers. Great to use after building trust via a Soap Opera sequence.

E-commerce
SaaS
Services

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