Welcome (newsletter subscribers): Email Sequence Guide

Create a classic 5-email welcome sequence to engage new subscribers and make your first sale.

E-commerce
SaaS
Services
New subscribers

Day 1: Welcome

Welcome leads to your email list and tell them what to expect.

Create with Hoppy Copy:

[[ tool: welcome_new_subscribers_v3 | Welcome Email (new subscribers) > ]]

Consider:

  • Send immediately after trigger event (when they sign up)
  • Deliver on the promise of why they signed up via your lead magnet (i.e. discount)
  • Introduce your brand and tell them what to expect (i.e. ideas, deals, special content)
  • Introduce a valuable piece of content to kick it off

Day 3: Educational Content

Address your customer’s paint points with educational content covering a single topic that is important to them, that will help them with their eventual purchase.

Create with Hoppy Copy:

[[ tool: lead_nurture_v3| Newsletter Article > ]]

Consider:

  • Tips / How To Email: Show readers how to do something. Ensure it’s related to the reason they joined your mailing list.
  • Checklists: Share lists of things your readers should do to accomplish their goals, and in what order.
  • Free Tools: Offer free digital tools and resources to help with their purchase.
  • FAQ: Answer popular questions asked by subscribers.

Make sure you mention your product or service here and there, so they can take advantage of it. And ideally, try to relate your story closely to your product’s benefit and/or the reason they subscribed to your list.

Day 5: Educational Content 2

Address your customer’s paint points with educational content covering a single topic that is important to them, that will help them with their eventual purchase.

Create with Hoppy Copy:

[[tool:lead_nurture_v3| Lead Nurture (Educational)  > ]]

Consider:

  • Tips / How To Email: Show readers how to do something. Ensure it’s related to the reason they joined your mailing list.
  • Checklists: Share lists of things your readers should do to accomplish their goals, and in what order.
  • Free Tools: Offer free digital tools and resources to help with their purchase.
  • FAQ: Answer popular questions asked by subscribers.

Make sure you mention your product or service here and there, so they can take advantage of it. And ideally, try to relate your story closely to your product’s benefit and/or the reason they subscribed to your list.

Day 7: Call-to-Action

Promote your most relevant product or service.

Create with Hoppy Copy:

[[ tool: promo_deal_giveaway_v3 | Promotional Email  > ]]
[[tool:sales_letter_v3 | Sales Letter > ]]

Consider:

  • Emphasize your product’s main benefits in detail (consider video and imagery)
  • Offer limited time or limited quantity incentive (discount, deal, free gift)
  • Address potential concerns holding them back (cost, shipping, fears)
  • Links to educational blog content, or FAQ
  • Social proof (reviews, awards, testimonials)
  • Contact info for questions

Day 10: Last Chance

Reduce resistance that might be preventing customers from trying your product.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3| Reminder / Follow-up Email > ]]

Consider:

  • Restate product’s main benefit
  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Contact info for questions
  • Social proof (reviews, awards, testimonials)
Cross-Sell, Upsell, Upgrade

Here's a tried and true sequence to encourage existing customers to buy more.

E-commerce
SaaS
Services
Post-Purchase (Thank You)

Here's a proven sequence to build your brand while encouraging customers to purchase from you again and again.

E-commerce
Services
Promotion

Here's a multipurpose promotional sequence to announce special discounts, deals, giveaways and contests.

E-commerce
SaaS
Services

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