Post-Purchase (Thank You): Email Sequence Guide

Here's a proven sequence to build your brand while encouraging customers to purchase from you again and again.

E-commerce
Services
Current customers

Day 1: Thank You

Build a stronger relationship with your customers by thanking them for their purchase.

Create with Hoppy Copy:

[[ tool: multipurpose_email_v3 | Multipurpose Email > ]]

Consider:

  • Thank them, then reinstate your brand’s value proposition and benefits they will receive with the product they just purchased
  • Offer useful resources (links to blog articles, guides, videos, etc)
  • Share links to your loyalty program, referral program, social media community or newsletter
  • Ask for a product review
  • Offer a discount on their next purchase
  • Provide link to manage and/or track order

Day 3: How To

Educate and encourage use of your product so customers get the most satisfaction from it. Send this email right after the product is received.

Create with Hoppy Copy:

[[ tool: edu_email_v3 | Educational Email > ]]

Consider:

  • Educate customers about an key topic related to your product
  • Show customers how to accomplish a key task that will lead to more use of your product
  • Links to articles, guides, videos, or other instructional content
  • FAQ
  • Include contact information
  • Share links to your loyalty program, referral program, social media community or newsletter

Day 5: How To 2

Educate and encourage use of your product so customers get the most satisfaction from it.

Create with Hoppy Copy:

[[ tool: edu_email_v3| Educational Email > ]]

Consider:

  • Educate customers about an key topic related to your product
  • Show customers how to accomplish a key task that will lead to more use of your product
  • Links to articles, guides, videos, or other instructional content
  • FAQ
  • Include contact information
  • Share links to your loyalty program, referral program, social media community or newsletter

Day 7: Request Feedback

Request feedback, completion of a survey, reviews, or testimonials from your users.

Create with Hoppy Copy:

[[ tool: multipurpose_email_v3 | Multipurpose Email > ]]

Consider:

  • Express why you want the feedback, and how important it is to you upfront
  • Tell them how long it will take
  • Offer an incentive (cash, extended trial, free access) in exchange for feedback or reviews
  • Provide a clear CTA
  • Leave your contact info for questions

Day 10: Refer Friends

Grow your customer base by asking them to refer friends.

Create with Hoppy Copy:

[[ tool: multipurpose_email_v3 | Multipurpose Email > ]]

Consider:

  • Explain the benefits of sharing your product with friends (i.e. they can both use it together / their friends will get to enjoy the same benefits)
  • Offer an incentive for both the referee and the referrer (cash, free access)
  • Provide a link in the email that they can directly share
  • Provide a clear CTA

Day 20: Upsell-Cross Sell

Introduce your offer, and explain why it can help your customer.

Create with Hoppy Copy:

[[ tool: sales_letter_v3 | Sales Email > ]]

Consider:

  • Mention the product they recently purchased
  • Introduce your relevant offer (upgrade / cross sell), its main benefits, and how it may complement their recent purchase
  • Provide a strong CTA
  • Include Social Proof
    - Media, Celebrity, or Customer Testimonials
    - Simple case study (even 1-2 sentences)
    - Reviews & Awards

Day 25: Upsell-Cross Sell Last Chance

Remind customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3| Reminder / Follow-up Email > ]]

Consider:

  • Restate product’s main benefit
  • Offer limited time or limited quantity incentive (discount, deal, free gift)
  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Provide a clear CTA
  • Contact info for questions
Cold Outreach

Here's a classic cold classic cold outreach framework that can be used to sell any product or service.

E-commerce
SaaS
Services
Lead Nurture (Soap Opera)

Use this popular storytelling technique to build rapport with your audience and butter them up so they are ready to buy your products and services.

E-commerce
SaaS
Services
Welcome

Create a classic 5-email welcome sequence to engage new subscribers and make your first sale.

E-commerce
SaaS
Services

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