Post-Purchase (Thank You): Email Sequence Guide

Here's a proven sequence to build your brand while encouraging customers to purchase from you again and again.

E-commerce
Services
Current customers

Day 1: Thank You

Build a stronger relationship with your customers by thanking them for their purchase.

Create with Hoppy Copy:

[[ tool: multipurpose_email_v3 | Multipurpose Email > ]]

Consider:

  • Thank them, then reinstate your brand’s value proposition and benefits they will receive with the product they just purchased
  • Offer useful resources (links to blog articles, guides, videos, etc)
  • Share links to your loyalty program, referral program, social media community or newsletter
  • Ask for a product review
  • Offer a discount on their next purchase
  • Provide link to manage and/or track order

Day 3: How To

Educate and encourage use of your product so customers get the most satisfaction from it. Send this email right after the product is received.

Create with Hoppy Copy:

[[ tool: edu_email_v3 | Educational Email > ]]

Consider:

  • Educate customers about an key topic related to your product
  • Show customers how to accomplish a key task that will lead to more use of your product
  • Links to articles, guides, videos, or other instructional content
  • FAQ
  • Include contact information
  • Share links to your loyalty program, referral program, social media community or newsletter

Day 5: How To 2

Educate and encourage use of your product so customers get the most satisfaction from it.

Create with Hoppy Copy:

[[ tool: edu_email_v3| Educational Email > ]]

Consider:

  • Educate customers about an key topic related to your product
  • Show customers how to accomplish a key task that will lead to more use of your product
  • Links to articles, guides, videos, or other instructional content
  • FAQ
  • Include contact information
  • Share links to your loyalty program, referral program, social media community or newsletter

Day 7: Request Feedback

Request feedback, completion of a survey, reviews, or testimonials from your users.

Create with Hoppy Copy:

[[ tool: multipurpose_email_v3 | Multipurpose Email > ]]

Consider:

  • Express why you want the feedback, and how important it is to you upfront
  • Tell them how long it will take
  • Offer an incentive (cash, extended trial, free access) in exchange for feedback or reviews
  • Provide a clear CTA
  • Leave your contact info for questions

Day 10: Refer Friends

Grow your customer base by asking them to refer friends.

Create with Hoppy Copy:

[[ tool: multipurpose_email_v3 | Multipurpose Email > ]]

Consider:

  • Explain the benefits of sharing your product with friends (i.e. they can both use it together / their friends will get to enjoy the same benefits)
  • Offer an incentive for both the referee and the referrer (cash, free access)
  • Provide a link in the email that they can directly share
  • Provide a clear CTA

Day 20: Upsell-Cross Sell

Introduce your offer, and explain why it can help your customer.

Create with Hoppy Copy:

[[ tool: sales_letter_v3 | Sales Email > ]]

Consider:

  • Mention the product they recently purchased
  • Introduce your relevant offer (upgrade / cross sell), its main benefits, and how it may complement their recent purchase
  • Provide a strong CTA
  • Include Social Proof
    - Media, Celebrity, or Customer Testimonials
    - Simple case study (even 1-2 sentences)
    - Reviews & Awards

Day 25: Upsell-Cross Sell Last Chance

Remind customers who haven’t taken action yet.

Create with Hoppy Copy:

[[ tool: follow_up_reminder_v3| Reminder / Follow-up Email > ]]

Consider:

  • Restate product’s main benefit
  • Offer limited time or limited quantity incentive (discount, deal, free gift)
  • Reduce resistance (i.e. free shipping, free trial, free returns, warranty or guarantee)
  • Provide a clear CTA
  • Contact info for questions
Lead Nurture (Classic)

Here's a classic lead nurture sequence to move prospects through your purchase funnel.

E-commerce
Services
SaaS
Cross-Sell, Upsell, Upgrade

Here's a tried and true sequence to encourage existing customers to buy more.

E-commerce
SaaS
Services
Onboarding

Use this classic 5-email onboarding sequence to welcome new users, build your brand, and increase product adoption.

E-commerce
SaaS
Services

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