Lead Nurture: Email Sequence Guide

Here's a classic lead nurture sequence to move prospects through your purchase funnel.

E-commerce
Services
SaaS
Leads

Day 1: Welcome

Welcome leads to your email list and tell them what to expect.

Create with Hoppy Copy:

[[ tool: welcome_new_subscribers_v3 | Welcome Email (new subscribers) > ]]

Consider:

  • Send immediately after trigger event (when they sign up)
  • Deliver on the promise of why they signed up via your lead magnet
  • Tell them what to expect
  • Introduce a valuable piece of content to kick it off

Day 3: Educational Content

Address your customer’s paint point with educational content. Ideally, this the pain point should be closely related to the offer/promise that triggered them to sign up for this email series.

Create with Hoppy Copy:

[[tool:lead_nurture_v3| Lead Nurture (Educational)  > ]]

Consider:

  • Focus 1 topic per email
  • Use a story or anecdote
  • Use ‘How To’ content
  • Tell them something new i.e. a striking fact
  • Use FAQs, trending topics, and core desires as inspiration topic ideas
  • Address any elephants in the room
  • Include testimonials when speaking about your product

Day 5: Educational Content 2

Address your customer’s paint point with educational content.

Create with Hoppy Copy:

[[tool:lead_nurture_v3 | Lead Nurture (Educational)  > ]]

Consider:

  • Progress / expand on a topic from your previous email
  • Focus 1 topic per email
  • Use a story or anecdote
  • Use ‘How To’ content
  • Tell them something new i.e. a striking fact
  • Use FAQs, trending topics, and core desires as inspiration topic ideas
  • Address any elephants in the room
  • Include testimonials when speaking about your product

Day 7: Educational Content 3

Address your customer’s paint point with educational content.

Create with Hoppy Copy:

[[tool:lead_nurture_v3 | Lead Nurture (Educational)  > ]]

Consider:

  • Progress / expand on a topic from your previous email
  • Focus 1 topic per email
  • Use a story or anecdote
  • Use ‘How To’ content
  • Tell them something new i.e. a striking fact
  • Use FAQs, trending topics, and core desires as inspiration topic ideas
  • Address any elephants in the room
  • Include testimonials when speaking about your product

Day 10: Soft Sell

Make a direct offer to sell your product or service.

Create with Hoppy Copy:

[[tool:multipurpose_email_v3 | Multipurpose Email > ]]
[[tool:sales_letter_v3 | Sales Letter > ]]

Consider:

  • A simple, strong offer / call to action that’s easy to respond to
  • Social Proof
    - Media, Celebrity, or Customer Testimonials
    - Simple case study (even 1-2 sentences)
    - Reviews & Awards

Email 13: Social Proof

Build more conviction in what you’re offering while reducing resistance that might be preventing customers from trying your product.

Create with Hoppy Copy:

[[tool:social_proof_v3 |  Social Proof Email > ]]

Consider:

  • A case study, story, or anecdote about how someone’s problem was solved using your product
  • Media, Celebrity, or Customer Testimonials
  • Awards
  • Reviews
  • Social media likes / followers / engagement

Day 15: Hard Sell

Follow up on your offer, and put greater emphasize on the benefits and how it solves the pain points addressed in this nurture sequence.

Create with Hoppy Copy:

[[tool:sales_letter_v3 | Sales Letter > ]]

Consider:

  • A simple, strong offer / call to action that’s easy to respond to
  • Video and imagery to showcase your product’s benefits and how it works
  • Relevant or timely data/statistics illustrating your product’s benefits
  • Compare yourself to competitors and other alternatives
  • Social Proof
    - Media, Celebrity, or Customer Testimonials
    - Simple case study (even 1-2 sentences)
    - Reviews & Awards

Day 20: Incentive

Offer an incentive to act now.

Create with Hoppy Copy:

[[tool:promo_deal_giveaway_v3| Promotional Email > ]]

Consider:

  • Offer limited time incentive (discount, deal, free gift)
  • Address potential concerns holding them back (cost, shipping, fears)
  • Links to educational blog content, or FAQ
  • Contact info for questions

Day 23: Incentive Last Chance

Remind customers who haven’t taken action yet.

Create with Hoppy Copy:

[[tool:follow_up_reminder_v3 | Reminder / Follow-up Email > ]]

Consider:

  • Offer limited time incentive (discount, deal, free gift)
  • Address potential concerns holding them back (cost, shipping, fears)
  • Links to educational blog content, or FAQ
  • Contact info for questions
Abandoned Cart

Create an abandoned cart email sequence to encourage customers to complete their purchase. Use this sequence to promote your entire collection, or tailor it to specific products.

E-commerce
SaaS
Services
Cold Outreach

Here's a classic cold classic cold outreach framework that can be used to sell any product or service.

E-commerce
SaaS
Services
Request Feedback & Reviews

Maximize requests to your customers with this simple 3 email sequence, be it a survey, review or any other request.

E-commerce
SaaS
Services

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