Lead Nurture (Seinfeld): Email Sequence Guide

Nobody likes being sold to. Use these three styles of short, entertaining daily or weekly emails to keep readers engaged and convert your leads to paying customers. Great to use after building trust via a Soap Opera sequence.

E-commerce
SaaS
Services
Leads
Current customers

Episode Style

Entertain your subscribers and keep them excited as they await your next email. Kind of like… Seinfeld!

Create with Hoppy Copy:

[[ tool: lead_nurture_v3| Lead Nurture (Entertainment) > ]]

Consider 3 approaches:

  • Story-based educational coaching: Unlike traditional educational emails, these emails are meant to include a story, be less serious, and can be witty and even humorous.
  • What occurred today? Talk about details from your daily routine. Your customers should feel as if they’ve known you for a long time.
  • Controversial email: Lead with a controversial topic or statement, and share your thoughts on it.

Make sure you mention your product or service here and there, so they can take advantage of it. And ideally, try to relate your story closely to your product’s benefit and/or the reason they subscribed to your list.

Educational Style

Offer value to your subscribers by educating them on a single topic.

Create with Hoppy Copy:

[[tool:lead_nurture_v3 | Lead Nurture (Educational)  > ]]

Consider:

  • How To Email: Show readers how to do something. Ensure it’s related to the reason they joined your mailing list.
  • Checklists: Share lists of things your readers should do to accomplish their goals, and in what order.
  • Q&A: Ask your readers questions about your products and brand, and how it can be improved.
  • FAQ: Answer popular questions asked by subscribers.

Make sure you mention your product or service here and there, so they can take advantage of it. And ideally, try to relate your story closely to your product’s benefit and/or the reason they subscribed to your list.

Epiphany Style

Help your subscribers have an “aha” moment.

Create with Hoppy Copy:

[[ tool: lead_nurture_v3 | Lead Nurture (Inspirational) > ]]

Consider:

  • Inspirational stories
  • Novel ideas they can put into action
  • Thought-provoking or enlightening concepts
  • Challenge existing societal beliefs (what do you know or believe that others don’t)

Make sure you mention your product or service here and there, so they can take advantage of it. And ideally, try to relate your story closely to your product’s benefit and/or the reason they subscribed to your list.

Abandoned Cart

Create an abandoned cart email sequence to encourage customers to complete their purchase. Use this sequence to promote your entire collection, or tailor it to specific products.

E-commerce
SaaS
Services
Onboarding

Use this classic 5-email onboarding sequence to welcome new users, build your brand, and increase product adoption.

E-commerce
SaaS
Services
Reactivation (Win-Back)

Use this sequence to re-engage inactive contacts who have made purchases or signed up for your email list but stopped opening your emails.

E-commerce
SaaS
Services

Start writing emails effortlessly

START WRITING—FOR FREE
Join 30,000+ marketers

Imagine if your newsletter could write itself?

Try the Newsletter Creator to generate fresh ideas, copy, and imagery with a click

Try it free →
Open modal