Global Strategic Management Institute — the team behind:

• EV Charging Summit & Expo
• Social Media Strategies Summit
• Artificial Intelligence Summit

They run multiple large-scale events and need to keep audiences engaged year-round.

The Problem

Their newsletters weren’t pulling their weight.

• Expensive platform
• Content felt generic with low engagement
• Emails weren’t building momentum toward events to increase attendance
• Still required significant manual effort to create and send

They didn’t need more emails.

They needed emails people actually wanted to read. And it needed to be as automated as possible.

Something that:

• Felt human
• Delivered real value
• Stayed top of mind leading into each event
• Easy to manage

What We Built in Hoppy Copy

We built an automated newsletter system around one goal: make it worth opening every week.

• A custom, recurring format designed for engagement, not announcements
• Curated industry news from trusted, curated sources, tailored to each audience
• Human-sounding content that teaches, informs, and naturally leads into the event

Everything ties back to their brand and positioning, reinforces credibility, keeps the audience informed, and builds intent to attend.

We also expanded beyond email:

• Lead capture forms to grow their lists
• Social content tied directly to each newsletter
• A structure the whole team can use without friction

Now their team logs in, reviews, and sends.

That’s it.

The Outcome

A consistent, scalable content engine across all events.

• Weekly newsletters that go out on time
• Content that feels relevant and intentional
• A unified voice across email and social

Today, they run everything through one system:

👉 newsletters, social content, and campaigns—all aligned

Results

• Average open rates: ~25-30%
• Average CTR rates: ~2-3%
• Record event attendance

Most importantly:

👉 They’re doing this with less effort and more consistency than before.

What the Team Says

“Our newsletters used to feel like something we had to send. Now they actually drive engagement, keep our events top of mind.”

— Breanna Jacobs, VP, Conference Production

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