How Hawke Media Cut Email Copywriting Time in Half

About Hawke Media

Hawke Media is a full-service marketing agency that manages email marketing programs for clients across a wide range of industries. Many of those programs involve complex automated email flows containing 5, 10, or more emails depending on the campaign objectives.

The Challenge

As Hawke Media scaled its email marketing services, the team moved away from relying heavily on contracted copywriters and brought more email production in-house.

The challenge was finding a tool that could help the team create email content efficiently without sacrificing quality or brand consistency.

While other AI writing tools were available, most produced content that felt generic, overly wordy, and not specifically optimized for email marketing. The team still spent significant time rewriting outputs to match client brand voices and campaign goals.

The Solution

Hawke Media adopted Hoppy Copy to streamline email creation across client accounts and internal communications.

Today, the team uses Hoppy Copy to build email campaigns, welcome series, and automated nurture flows. Features such as AI Chat, Content Improver, Welcome Series Builder, and Sequence Builder have become central parts of their workflow.

Because the platform is purpose-built for email marketers, it helps the team create content that is more aligned with email best practices while keeping projects organized and easy to manage.

The Results

By implementing Hoppy Copy, Hawke Media reduced email copywriting time by approximately 50%.

What previously took hours can now be completed in a fraction of the time, allowing the team to spend more effort on strategy, optimization, and client performance rather than drafting copy from scratch.

Key Outcomes

• Reduced email copywriting time by ~50%
• Faster production of automated email sequences
• Improved consistency across client brand voices
• More time available for strategy and campaign optimization

"Hoppy Copy has completely streamlined our email creation process. What used to take our team hours now takes a fraction of the time, and the quality is consistently better because the platform is actually built for email marketers."

— Amber Doughty, Senior Director, Lifecycle Marketing — Hawke Media

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